F1® Arcade the world’s first official premium F1 experiential venue, has opened to the public in November 2022 as a first of its kind experience. Anamo Design Studio was briefed to design a unique, one-of-a-kind environment that beautifully blends the premium and glamorous Formula 1 lifestyle with the high-tech, energy infused
Formula 1 racing. Located at One New Change - St Paul’s, London, the site’s layout was influenced by the presence of St Paul’s Cathedral, with F1 Arcade offering panoramic views of the iconic London landmark. The cathedral itself was brought into the design of the VIP room through mirrored finishes.

Prior to commencing the concept design stages, our team focused on creating an abstract language with elements inspired from
Formula 1 heritage and iconography that were re-interpreted as design elements. This included the ‘F’ radius becoming a repeated feature throughout the design from back bar arches, to cocktail seating and washroom doors. These re-interpreted iconography elements were layered over the core design pillars:
assault of the senses and glamour to create a unique design strategy.

Services: Concept Creation, Interior Design, Detailed & Technical Design, Bespoke Furniture & Lighting Design, FF+E Design & Specification, Accessories Procurement, Tender Coordination, On-Site Management