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F1 Arcade

PHILADELPHIA

F1® Arcade Philadelphia marks the next step in the brand’s U.S. expansion, following the successful debut of its first international venues in Boston and Washington DC. Designed by Anamo Design Studio, the Philadelphia location builds on the F1® Arcade concept with new features shaped for the city and its audience.

One of the most notable design features is the impactful helmet wall, which showcases authentic racing helmets, creating a striking focal point and celebrating the heritage of the sport. The central bar anchors the space with bold finishes and dynamic lighting, while the flexible layout shifts effortlessly from daytime dining and sim racing to high-energy nightlife and private events.

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The private room is elevated with sculptural lighting, refined materials, and its own standout bar, ensuring a connected guest experience throughout. Across the venue, F1® Arcade’s signature design language is layered with influences from Philadelphia’s urban character, giving the space a distinct sense of place.

With this project, Anamo Design Studio continued developing the brand’s design identity by introducing new focal points, experimenting with texture and light, and creating moments of drama that feel uniquely Philadelphian while staying true to the energy of Formula 1.

SERVICES PROVIDED

Concept Creation, Interior Design, Detailed & Technical Design, Bespoke Furniture & Lighting Design, FF+E Design & Specification, Accessories Procurement, Tender Coordination, On-Site Management

“

  • I have worked with Ana and Anamo Design Studio for years across multiple concepts, and most recently, they have been the creative force behind the interior design of all our F1 Arcade locations. Their expertise in immersive hospitality design, attention to detail, and deep understanding of brand storytelling bring each space to life. Anamo seamlessly blends innovation with the high-energy world of Formula 1, crafting captivating and engaging environments. Beyond their creative vision, they are a pleasure to work and highly collaborative, responsive, and committed to excellence. Their ability to manage the U.S. rollout, overseeing multiple locations and projects simultaneously, has been invaluable. They navigate complex design and construction challenges with precision while ensuring consistency across venues. Anamo is an essential partner in shaping the F1 Arcade experience.

    JON GARDNER, PRESIDENT USA

    F1 ARCADE

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